© 2019 Think Deeper.

DOWN-TO-EARTH,

NO NONSENSE GIFTS FOR DAD

When most people think of great Father’s Day gifts, they think of the tools and gadgets most men drool over, not male grooming products. This campaign reframes the value of these products turning them from utilitarian and boring to highly beneficial and perfect Father’s Day gifts by highlighting the benefits that women (who are typically buying these products for the men in their lives) are after.