[A Bit About Me]
I'm a creative leader & strategic thinker.
Hey, there! I'm Mariali—a designer with a unique blend of creative & strategy who loves to create big ideas based on hidden human insights. Through acute intuition and a deep understanding of human motivators, I create strong emotional connections between shoppers and brands with every big idea. This leads to consumer behavior change and ultimately, brand loyalty—which is the key to every successful brand.
As a creative leader with extensive shopper marketing expertise with the world's largest retailer and a passion for big ideas and great design, I love helping brands of all sizes think deeper by developing marketing ideas and designs that truly connect with shoppers at a deep, emotional level. Here are a few of the problem-solving skills I've acquired over my design career across shopper marketing, live events, and e-commerce:
IDEATION
CREATIVE DIRECTION
STRATEGY
PRINT & WEB DESIGN
[Amazing Brands I've Worked On]
“Mariali is a one-of-a-kind creative with a keen intuition of how to develop big ideas with an impeccable design sense. She doesn't stop at what can be seen on the surface and has a unique ability to 'go deep' into a business problem to develop a creative solution.”
[Kind Words From People I've Worked With]
[Josh Rateliff— VP, Client Leadership, Mars United Commerce]
“Mariali has a remarkably strategic mind and thinks beyond typical creative solutions to the problem at hand. She first dives in to research what the customer really wants…and uses those insights throughout her projects to impact creative decisions.”
[Kind Words From People I've Worked With]
[Heather Eikel— Lead Art Director, Ramsey Solutions]
“She is very strategic in her idea development, concepting, and design. Mariali has an ability to assess ideas in a very mature, intelligent manner, and this made her invaluable. [She] really stands out as a strong creative who is a rare strategic genius.”
[Kind Words From People I've Worked With]
[Matt Earley— Associate Director, Marketing & Customer Development, Tyson Foods]
“Her brilliance for ideas, passion for thinking outside of the box, and eye for great design are just a few of the many things that set her apart from other creatives. Not only is she amazing to work with, but she has been such an amazing mentor.”
[Kind Words From People I've Worked With]
[Morgan Morris— Founder, Brand Designer, Thuro Design]
“Mariali is a brilliant designer, a passionate customer advocate, and a great problem solver. She regularly delivers fantastic design work that is striking. Her level of thought and know-how on design elements that make up a project are impressive.”
[Kind Words From People I've Worked With]
[Josh Kaul— Senior Designer, Ramsey Solutions]
“As a natural creative storyteller, Mariali can take complex business problems and navigate efficiently to integrated creative, award-winning solutions. She has the gift of being an ideas person with an incredibly strategic mind.”
[Kind Words From People I've Worked With]
[Jo Arscott— Former Regional Creative Director, JWT Worldwide]