[10] DaySpring Brand Redesign

The DaySpring logo was in need of a new, more modern logo redesign (the first in 44 years). Starting with a more focused brand positioning, their tagline was updated to provide greater brand clarity to their consumer. Along with that, the primary logo was redesigned by giving it a more modern, organic, and hand-lettered style in partnership with Hallmark. The new brand identity reveal included the launch of a new digital ad campaign reinforcing the brand position and a 30-foot logo sprayed on concrete with a hydrophobic solution which was revealed when splashed with water (a nod to the water elements in their branding).