[07] Febreze Holiday Blogger Kits

Influential bloggers got bombarded with many product sample kits, so we needed to stand out and give them something they'd want to talk about on their blogs during the Holidays. These Harvest and Holiday concepts housed Febreze's new scents in a way that brought fun and inspiration through eye-catching blogger kits (Fall barn and Santa's workshop) that contained product samples, holiday recipes, and fun craft ideas. This campaign was supplemented via social media on Pinterest with promotional pins highlighting the crafts inspired by various Febreze holiday scents.