[01] Febreze Scent Memories

Fighting household odors isn't just a chore—it can be a highly emotional experience involving our senses, especially around the holidays! In order to leverage this, we took a unique emotional approach as we introduced the new limited-edition Fall and Winter scents from Febreze. By connecting the new scents to the nostalgic memories people experience around the holidays, we created a strong emotional appeal for shoppers via custom typography that brought to mind the warm memories they can experience over and over again with Febreze's new holiday scents.