[14] IAMS So Good! Brand Launch

With the launch of IAMS So Good! we knew we needed to stand out at shelf to stand out from all the other pet brands and flavors in the dog food aisle. Health-conscious pet parents desire to feed their dogs healthy food, but not at the expense of flavor. After all, buying healthy food that their dog is gonna push aside is not worth it. We leveraged the name of the new brand in the main concept to bring the good flavor of the food to the forefront and enhanced it with a strong visual of a dog licking his lip signaling the great taste of the food.