[09] Invest in Your Future

Most people are overwhelmed by investing and don't know where to begin or who to trust. We created resources and marketing that educated people, making investing easier to understand. With the SmartVestor program, we connected people to financial advisors who helped them put an investing plan together for their retirement goals so they can start investing in their future. By creating a fresh brand design that was warm, real, and bold, and showcasing real people who had experienced the program in all our marketing materials, we made investing less intimidating and more approachable.