[08] Lovemarks — Forget the Rules

Global ad agency Saatchi & Saatchi CEO Kevin Roberts, decided to create a Designers’ Edition of his popular marketing book ‘Lovemarks.’ Designing the chapter titled 'Breaking the Rules' was the perfect opportunity to break the rules on traditional book layout, turning it into an interactive board game of sorts where the reader learned the principles outlined by Roberts in a very engaging and hands-on way. Readers learned Roberts' marketing principles and were challenged to test their knowledge via a quiz with answer tabs as they "moved along" in the board game.