[04] Olay Beauty Aisle Redesign

As Olay launched a newly redesigned beauty aisle highlighting their various product boutiques, consumers were able to experience the changes to the aisle via a virtual tour as part of an interactive ad that gave them the illusion of an augmented reality experience. Once in store, shoppers engaged with a simpler navigational and educational experience that increased sales across all the Olay brand boutiques. A vac-form aisle violator organized the various boutiques and their unique product benefits, making it an easier-to-navigate at-shelf experience for shoppers. Product pedestals were also designed to highlight new product launch benefits which caused the product to sell out throughout several stores.