[03] You're Smarter Than That

For years, Americans have bought the lies that in order to file their taxes, they had to pay crazy amounts of money for expensive software or blindly trust a tax expert they weren't sure they could trust. Ramsey, however, believes there's a better way to file taxes that doesn't require a PhD in tax law to win, or deceives them out of their hard-earned money during tax season. In this witty campaign, we educated and empowered people to choose the tax service that best fits their needs without all the nonsense of complicated and expensive services that are only draining their wallets and making them feel like idiots. This campaign continues to increase sales for the business at an average of 27% year over year.