[12] Swiffer Sweep & Trap Blogger Kit

At the launch of the latest innovation from Swiffer, we partnered with bloggers to increase awareness and education for the new sweeping tool among consumers. We sent influential bloggers a kit that included common everyday messes that allowed bloggers to ‘test-drive’ the product and talk about it with their audience. This was paired with a series of rich media online banner ads that educated shoppers on the benefits of the new sweeping tool and encouraged product trial.