[02] Walmart Baby Dept. Rebrand

As part of redesigning the entire Baby Dept. at Walmart, I led, planned, styled, and directed a major photoshoot to build an extensive library of photos for use throughout the retailer's navigational, promotional, and shelving signage. The result was a thorough library of 18,000 photos capturing various baby events, scenes, and life stages that highlighted major brands and products available at Walmart. These were made available to all baby brands and used throughout all educational and inspirational signs across the Baby Dept. at Walmart, which raised overall department sales and positioned our client as the category leader.