big ideas EMERGE
when you
THINK
DEEPER.
CREATIVE LEADER &
STRATEGIC THINKER
MARIALI PAZ DE LEÓN
I'm a unique blend of creative & strategy that loves to create big ideas based on hidden human insights. Through acute intuition, I create strong emotional connections between the shopper and the brand with every big idea. This leads to customer behavior change and brand loyalty, which is key to every successful brand.
FIGMA
80%
PHOTOSHOP
80%
ILLUSTRATOR
80%
INDESIGN
70%
I'M BEST KNOWN FOR...
strategy
design
ideation
02 my Experience
AUG 2021 — PRESENT
SENIOR DESIGNER, RAMSEYTRUSTED
Ramsey Solutions
Develop the creative strategy for seasonal ad campaigns to achieve branding and messaging consistency across all executions. Design various digital marketing assets (emails, social media posts, landing pages, radio show graphics, sales presentations, etc.) that communicate product benefits to fans.
SEP 2020 — AUG 2021
SENIOR DESIGNER, ENTRELEADERSHIP LIVE EVENTS
Ramsey Solutions
Developed, planned, and executed creative vision for large-scale events geared toward small business entrepreneurs. Collaborated with a team of designers in the design and execution of all creative assets, including event signage, environmental structures, digital presentations, collateral materials, etc.
MAY 2020 — AUG 2020
E-COMMERCE CREATIVE CONSULTANT
The Harvest Group
Helped e-commerce team create and update supplier in-store product digital assets to facilitate associate operations and visualization.
SEP 2019 — MAR 2020
DIRECTOR OF
CREATIVE SERVICES
MOjO Marketing
Led a team of designers and contractors in the ideation, design, and execution of in-store signage, WOW Displays, trade show booths, and special events. Collaborated with internal team in the development of social media strategy.
MAR 2017 — AUG 2019
DIRECTOR OF
DESIGN & EVENTS
Workmatters
Provided vision, strategy, creative direction and design for all organization branding and marketing needs. Plan, lead, and design event experience for 800+ attendee leadership conference, including livestream. Manage and mentor marketing manager.
JUN 2016 — FEB 2017
SHOPPER MARKETING
CREATIVE CONSULTANT
TPN & EDGE Marketing
Created in-store shopper marketing ideas for Walmart-exclusive candy displays. Developed and prepared production-ready files for print.
OCT 2014 — MAY 2016
CREATIVE DIRECTOR
DaySpring (Hallmark)
Led e-commerce content marketing team. Managed, collaborated, and directed external creative team. Mentored junior designers. Co-led company rebranding initiative and logo redesign. Developed creative marketing plan for major Christmas product launch.
JUL 2013 — OCT 2014
ASSOCIATE CREATIVE DIRECTOR
Saatchi & Saatchi X
Managed and mentored junior creatives. Executed complex photo shoots. Developed strategic direction for marketing plans.Led agency international business pitch and numerous creative brainstorming sessions. Designed Walmart shopper-marketing signage both for in-store and out-of-store.
APR 2011 — JUL 2013
SENIOR ART DIRECTOR
Saatchi & Saatchi X
Concepted and developed marketing plans for multi-brand programs focused on cross-category scale solutions. Led creative brainstorm sessions with multi-disciplinary team to deliver holistic and integrated marketing plans. Helped manage team workload to meet tight deadlines across multiple projects and initiatives.
03 I'M PROFICIENT IN...
WHAT PEOPLE SAY…
“As a natural creative storyteller, Mariali can take complex business problems and navigate efficiently to integrated creative, award-winning solutions. She has the gift of being an ideas person with an incredibly strategic mind.”
Jo Arscott
FORMER REGIONAL CREATIVE DIRECTOR, JWT WORLDWIDE
LET'S CONNECT!
As a Creative Leader with extensive shopper marketing expertise with the world's largest retailer and a passion for big ideas, strategic insights, and great design, I'd love to help your brand or creative team think deeper. So go ahead, shoot me an email here!