big ideas EMERGE
when you
THINK
DEEPER.
CREATIVE LEADER &
STRATEGIC THINKER
MARIALI PAZ DE LEÓN
I'M A UNIQUE BLEND OF CREATIVE & STRATEGY THAT LOVES TO CREATE BIG IDEAS BASED ON HIDDEN HUMAN INSIGHTS. THROUGH ACUTE INTUITION, I CREATE STRONG EMOTIONAL CONNECTIONS BETWEEN THE CONSUMER AND THE BRAND WITH EVERY BIG IDEA.
THIS LEADS TO CONSUMER BEHAVIOR CHANGE AND BRAND LOYALTY, WHICH IS KEY TO EVERY SUCCESSFUL CONSUMER BRAND.
80%
80%
70%
I'M BEST KNOWN FOR...
strategy
design
ideation
02 my Experience
SEP 2019 — MAR 2020
DIRECTOR OF
CREATIVE SERVICES
MOjO Marketing
Lead a team of designers and contractors in the ideation, design, and execution of in-store signage, WOW Displays, trade show booths, and special events. Collaborate with internal team in the development of social media strategy.
MAR 2017 — AUG 2019
DIRECTOR OF
DESIGN & EVENTS
Workmatters
Provided vision, strategy, creative direction and design for all organization branding and marketing needs. Plan, lead, and design event experience for 800+ attendee leadership conference, including livestream. Manage and mentor marketing manager.
JUN 2016 — FEB 2017
SHOPPER MARKETING
CREATIVE CONSULTANT
TPN & EDGE Marketing
Created in-store shopper marketing ideas for Walmart-exclusive candy displays. Developed and prepared production-ready files for print.
OCT 2014 — MAY 2016
CREATIVE DIRECTOR
DaySpring (Hallmark)
Led e-commerce content marketing team. Managed, collaborated, and directed external creative team. Mentored junior designers. Co-led company rebranding initiative and logo redesign. Developed creative marketing plan for major Christmas product launch.
JUL 2013 — OCT 2014
ASSOCIATE CREATIVE DIRECTOR
Saatchi & Saatchi X
Managed and mentored junior creatives. Executed complex photo shoots. Developed strategic direction for marketing plans.Led agency international business pitch and numerous creative brainstorming sessions. Designed Walmart shopper-marketing signage both for in-store and out-of-store.
APR 2011 — JUL 2013
SENIOR ART DIRECTOR
Saatchi & Saatchi X
Concepted and developed marketing plans for multi-brand programs focused on cross-category scale solutions. Led creative brainstorm sessions with multi-disciplinary team to deliver holistic and integrated marketing plans. Helped manage team workload to meet tight deadlines across multiple projects and initiatives.
03 WHAT I'M GOOD AT
PHOTOSHOP
ILLUSTRATOR
INDESIGN
WHAT PEOPLE SAY…
“As a natural creative storyteller, Mariali can take complex business problems and navigate efficiently to integrated creative, award-winning solutions. She has the gift of being an ideas person with an incredibly strategic mind.”
Jo Arscott
FORMER REGIONAL CREATIVE DIRECTOR, JWT WORLDWIDE
LET'S CONNECT!
As a Creative Leader with extensive shopper marketing expertise with the world's largest retailer and a passion for big ideas, strategic insights, and great design, I'd love to help your brand or creative team think deeper. So go ahead, shoot me an email here!